Cariluzen
User Objective
To purchase a fine tasting wine.
Strategy Planning
Strong competition in the winery industry makes it challenging to stand out, once on the shelf.
- How can the bottle represent our brand?
- How can labeling compliment the bottle design?
- What will instill visual interest to attrack the consumer?
- Does the entire package incorporate the company's brand?
Concept Exploration
- Bottle should have an appealing and fluid style.
- Bottle should reveal the color of the wine.
- Labeling should reflect the Cariluzen brand.
- Artistic elements should be incorporated into the labeling design.