User Objective

To purchase a fine tasting wine.

Strategy Planning

Strong competition in the winery industry makes it challenging to stand out, once on the shelf.

  • How can the bottle represent our brand?
  • How can labeling compliment the bottle design?
  • What will instill visual interest to attrack the consumer?
  • Does the entire package incorporate the company's brand?

Concept Exploration

  • Bottle should have an appealing and fluid style.
  • Bottle should reveal the color of the wine.
  • Labeling should reflect the Cariluzen brand.
  • Artistic elements should be incorporated into the labeling design.
Wine label design.
Wine label design closeup.
Wine label design of bottle neck treatment.