Publication design begins with organizing the visuals and the content. This allows for sketching to begin, to provide an overall look of the publication design. Visuals in the design should complement the text and provide visual stimulation.
Typography and font selection are other key elements to a successful publication design. Tracking, kerning and leading will assist the reader in having a more optimal user experience. When typography is done well, publication design engages the reader from the cover to the final page.