Publication Design

Publication is the exploration of words and images to create designs that support
 the written message.




Publication design begins with organizing the visuals and the content. This allows for sketching to begin, to provide an overall look of the publication design. Visuals in the design should complement the text and provide visual stimulation.

Typography and font selection are other key elements to a successful publication design. Tracking, kerning and leading will assist the reader in having a more optimal user experience. When typography is done well, publication design engages the reader from the cover to the final page.

Points to Consider

• Who is our target audience?
• Why should an individual read this book?
• Will visuals enhance the reader's experience?
• Will the reader expect visuals to provide clarity to their reading experience?
• What will the reader obtain from reading this book?