To purchase Mexican spices to use in dishes that creates an authentic Mexican flavor.
To create visual appeal for the consumer, we need to create a package design that engages the consumer.
- What type of container will enhance the beauty of our spices?
- What is the functionality of the container for the consumer?
- Will our product be designed so the consumer will keep it on the counter, rather than inside a shelf?
- Will packaging allow our product to have visibility when on the shelf?
- Container should be functional as well as fit nicely in the hand.
- Container should reveal the beauty of the spices.
- Labeling should allow consumer to view the spices before purchasing.
- Entire packaging should be visually appealing and representative on the company brand.