Club Dungeon

User Objective

To have a non-traditional club experience.

Define the Problem

Club Dungeon is located in a more industrial area, which is not traditionally where clubs are found. This location was chosen to enhance the Club Dungeon image. Due to the offbeat location, marketing to the target audience must be more defined.

Develop Process

• Research target audience and determine the top three marketing areas.
• Create a marketing campaign that will instill curiosity and engage the target audience.
• Create marketing material to increase word of mouth advertising.