Farm Bus

User Objective

To obtain information on where they can obtain fresh fruits and vegetables if they live in a farm desert area.

Define the Problem

Obtaining fresh fruits and vegetables can be extremely challenging for individuals who live in a food desert. In many cases, fast food establishments is the primary source to obtain food.

Develop Process

  • Research target audience and determine the top three marketing areas.
  • Develop public awareness campaign, targeting individuals who reside in food deserts.
  • Create a recognizable brand that will attract the public attention and instill the desire to assist in volunteering and donating to the cause.
Farm Bus, bus wrap design.
Farm Bus logo post card design.
Farm Bus post card design, with carrot character waving.
Farm Bus post card design, with carrot character waving to strawberry characters.