To obtain information on where they can obtain fresh fruits and vegetables if they live in
a farm desert area.
Define the Problem
Obtaining fresh fruits and vegetables can be extremely challenging for individuals who live
in a food desert. In many cases, fast food establishments is the primary source to obtain food.
- Research target audience and determine the top three marketing areas.
- Develop public awareness campaign, targeting individuals who reside in food deserts.
- Create a recognizable brand that will attract the public attention and instill the desire
to assist in volunteering and donating to the cause.