Farm Bus

User Objective

To obtain information on where they can obtain fresh fruits and vegetables if they live in a farm desert area.

Define the Problem

Obtaining fresh fruits and vegetables can be extremely challenging for individuals who live in a food desert. In many cases, fast food establishments is the primary source to obtain food.

Develop Process

• Research target audience and determine the top three marketing areas.
• Develop public awareness campaign, targeting individuals who reside in food deserts.
• Create a recognizable brand that will attract the public attention and instill the desire to assist in volunteering and donating to the cause.