To purchase fine candy sweets from a local sweet shop.
To create packaging that is reminiscent of an old fashion candy shop, with a modern edge.
- What type of container will bring the past and present together?
- What color scheme will be conducive to the Simply Sweet brand?
- Will photography or illustration be the best approach for the candy visuals?
- Can packaging have a chohesive look, while still maintaining an individual style?
- Packaging should have a cohesive look, but maintain an individual style for each candy category.
- Packaging should create an emotional response of positive childhood memories.
- Packaging should bring together, days of past while still provide a modern feel.
- Entire packaging and labeling should be expandable for future products with minimal cost.