Simply Sweets

User Objective

To purchase fine candy sweets from a local sweet shop.

Strategy Planning

To create packaging that is reminiscent of an old fashion candy shop, with a modern edge.

• What type of container will bring the past and present together?
• What color scheme will be conducive to the Simply Sweet brand?
• Will photography or illustration be the best approach for the candy visuals?
• Can packaging have a chohesive look, while still maintaining an individual style?

Concept Exploration

• Packaging should have a cohesive look, but maintain an individual style for each candy category.
• Packaging should create an emotional response of positive childhood memories.
• Packaging should bring together, days of past while still provide a modern feel.
• Entire packaging and labeling should be expandable for future products with minimal cost.