Zymens

User Objective

To find a masculine hair style salon which understands the male grooming needs and desired male salon experience.

Message

Zymen Salons - an experience not found in your wife's or mother's salons.

Touchpoints

• Create a unique male focused salon experience.
• Provide an atmosphere that attracts the target audience of professional males 35 - 65.
• Establish Zymens as the salon for the professional male.

Define Strategy

• Develop branding identity that targets the professional male audience.
• Develop target marketing audience campaign utilizing print and digital methods.
• Develop website that demonstrates the unique difference one will experience at Zymens.
• Develop app to assist in scheduling appointments and provide clients with fashion and grooming advice.
• Develop packaging to reflect the Zymen identity.