User Objective

To enjoy a nice cup of tea on a cold winter day.

Define the Problem

To set Zynleaf apart from the tea competition.

Develop Process

  • Research target audience and determine the top three marketing areas.
  • Create a marketing campaign that includes packaging design.
  • Create an emotional response and connection to the product to ensure customer loyalty.
Zynleaf Gingerbread and Honey Tea magazine ad.
Zynleaf Nutcracker Spice Tea magazine ad.
Sweet Candy Cane Tea magazine ad.
Zynleaf Sugar Plum Delight Tea magazine ad.